“Designing a tailor-made frame.” Discover lesson 2 of the master Sandro Gonnella

lesson N°2

The inspiration behind products Made in Italy

Expressing Italian culture and DNA also means being able to draw inspiration from art, the local territory, architecture and design. That's how all the little clues gathered during the first contact with the customer translate into shapes, attributes, colours and finishes. In this sense, the power to acquire, archive, and research information that technology makes available to us becomes a critical tool that complements our direct exploration of the local territory.

Italy offers us an endless panorama of inspiration. I myself have chosen to work in Perugia and not elsewhere because it is here that I find stimuli in everything.

Constructing dialogue through inspiration

Personal visual and aesthetic reference points are not only a source of ideas and solutions for designers, but are a real language with which to communicate one's own interpretation to the customer, putting him in a position to "respond" if necessary with a different stimulus - as a non-specialist - which can guide the technical development. A totally collaborative and open way to give direction to a project by engaging in a genuine type of cultural ping-pong.

We are craftsmen. We need to transmit and enable the client to confide in us his most interesting sensations. It is a question of realising the customer's glasses together with the customer.

The detailed design

"Once there is a sense of general harmony, we proceed with the actual project, which is implemented by means of vector drawing software. The design phases, corresponding to different ""layers,"" are: 1) Designing the lens 2) Designing the frame 3) Designing the negative of the nose pads 4) Rim 5) Position of the endpieces on the temples"

It is essential to make sure that the technical drawing has the least number of control points possible, so as to allow the pantograph to be more fluid in the production phase. At this point, Sandro suggests creating a photo montage, overlaying the project onto the customer's photo, thus making precise and detailed feedback possible, as well as a new avenue of communication with the customer. The whole process of exchange with the client and every stage of production will then be documented and archived through technology and then "donated" to the customer as an additional cultural experience.

I like to deliver not only the finished object but also its entire genesis. Many customers appreciate this constant involvement. It was by talking face to face with the customer that many small innovations of Ozona were born.

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The tailored eyewear course

In 6 lessons Sandro Gonnella will illustrate how a dialogue with the customer, various inspirations and technology can give rise to a true masterpiece "Made in Italy." All the secrets and tips for talented young people from the most appreciated "eyeglass tailor" in the world.

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the programme

the programme

  • 30_09_2014 30_09_2014
  • 07_10_2014 07_10_2014
  • 14_10_2014 14_10_2014
  • 21_10_2014 21_10_2014
  • 28_10_2014 28_10_2014
  • 04_11_2014 04_11_2014

Lesson n° 1

Knowing your customer means being able to design the perfect eyewear. How to establish a genuine relationship and intuitively use small details to choose the features of the finished eyewear.

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Lesson n° 2

Designing a tailor-made frame. How to take inspiration from art, architecture and the local territory and then imagine the perfect pair of glasses for each customer. Creative interaction with the client.

Lesson n° 3

From the design to the pantograph. Cutting the nose pads, the lens and the rim: the primordial frame takes shape. Feedback and interaction with the customer.

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Lesson n° 4

Having obtained a basic model with the pantograph, now all sharp edges and the excess material left by the first mechanical cutting must be removed skilfully by hand.

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Lesson n° 5

How to obtain the characteristic curve of the bridge of the glasses by using the Clavulus. In addition, how to choose and manually apply the perfect endpieces for any type of temple.

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Lesson n° 6

Once the tumbling has been completed in a specialised laboratory, it is time to apply the "signature" that a young outstanding craftsman Made in Italy should use to take his place in the world. To conclude the customer experience, a suitable handmade case must be chosen and all the elements in detail must be given a final cleaning.

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