“Know the customer to design the perfect pair of glasses.” Discover lesson 1 of the master Sandro Gonnella

lesson N°1

The value of being a craftsman

The crucial element in creating a unique object, one that goes beyond the industry standard, is the ability to build a genuine and detailed relationship with the client. Dialogue is the first tool that a craftsman must know how to handle with extreme care. Initially face to face, then at a distance through the use of technology, it is necessary to collect and interpret every little valuable detail and then translate it into a feature of the final product.

A frame has to be unique, just like the person who wears it. You have to understand if you are dealing with a person who is always in contact with the public, or appreciated for his or her creativity or for simplicity and elegance.

The empirical method of creation

Once you have understood some basic details of the personality of the person you are dealing with, you should then test various models empirically so as to assess their aesthetic impact on the customer's appearance. This is the time to bring out more articulated desires and needs by trying on several different models as different from each other as possible.

You start with something that tends to not work, to understand how much to change and in which direction to go.

After interacting several times with the customer you must reflect particularly on the size of the nose, which can be determined only with this empirical method. You must have a good amount of samples, so you can always find a model that is relatively close. Another key element is the distance from the temple, which the frame must respect and enhance, without worrying too much about the actual distance that the temples of the glasses will have from the ears. Once you have understood the optimum dimensions, they are recorded in the database along with a close-up photo of the face.

Co-create with the customer

Having a constant relationship with the customer is the first step to being able to interpret successfully his or her needs. For this reason, building a steady flow of information and ideas - using also technology - is crucial. The first challenge to be faced together is the choice of acetate, which must go well with the customer's eye colour, complexion and hair.

Download the catalogue of Ozona acetates.


The tailored eyewear course

In 6 lessons Sandro Gonnella will illustrate how a dialogue with the customer, various inspirations and technology can give rise to a true masterpiece "Made in Italy." All the secrets and tips for talented young people from the most appreciated "eyeglass tailor" in the world.

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the programme

the programme

  • 30_09_2014 30_09_2014
  • 07_10_2014 07_10_2014
  • 14_10_2014 14_10_2014
  • 21_10_2014 21_10_2014
  • 28_10_2014 28_10_2014
  • 04_11_2014 04_11_2014

Lesson n° 1

Knowing your customer means being able to design the perfect eyewear. How to establish a genuine relationship and intuitively use small details to choose the features of the finished eyewear.

Lesson n° 2

Designing a tailor-made frame. How to take inspiration from art, architecture and the local territory and then imagine the perfect pair of glasses for each customer. Creative interaction with the client.

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Lesson n° 3

From the design to the pantograph. Cutting the nose pads, the lens and the rim: the primordial frame takes shape. Feedback and interaction with the customer.

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Lesson n° 4

Having obtained a basic model with the pantograph, now all sharp edges and the excess material left by the first mechanical cutting must be removed skilfully by hand.

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Lesson n° 5

How to obtain the characteristic curve of the bridge of the glasses by using the Clavulus. In addition, how to choose and manually apply the perfect endpieces for any type of temple.

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Lesson n° 6

Once the tumbling has been completed in a specialised laboratory, it is time to apply the "signature" that a young outstanding craftsman Made in Italy should use to take his place in the world. To conclude the customer experience, a suitable handmade case must be chosen and all the elements in detail must be given a final cleaning.

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