A story where craftmanship and innovation meet Find out more about this project

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2016 - It all comes from the passage from father to son

2016 - It all comes from the passage from father to son

Samsung Maestros Academy sustains the future of a new generation of Italian artisans. The Academy has decided to tell the story of craftspeople who learned their skills from their fathers and who, thanks to innovation, have managed to expand their enterprises. In this manner we can promote the potentials of younger Italians and - thanks to Samsung's cutting-edge technological solutions - build bridges between these youngsters and the "traditions" that have gained for Italy − and for the made-in-Italy 'moniker' − such renown worldwide. Ours is an academy where, supervised by great maestros, you'll learn to love the crafts practices of yesteryear. Here, you'll find new openings for your talents. With Samsung, the future is on your hands.

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2015 - From BTC to BTB
Samsung Maestros Business solutions

2015 - From BTC to BTB
Samsung Maestros Business solutions

Following the success of Samsung Maestros Academy, Business Solutions has started up. Business Solutions is a new academy action dedicated to all artisan concerns ready to 'go the extra mile'. Samsung has always dedicated itself to the potentials of people, to enabling people to fully embody and express these potentials. This is why, once more, Samsung has decided to embrace the skills and know-how of great Italian crafts maestros and, with these masters, to provide all artisan concerns that embody the essence of 'Made in Italy' with appropriate instruments for ongoing success.

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2015 - Samsung Smart Playboard
Innovation rewarded

2015 - Samsung Smart Playboard
Innovation rewarded

Samsung Maestros Academy has produced Samsung Smart Play-Board, an interactive gaming platform. Children have the physical gaming platform, while educators and parents have a means by which they can understand the inclinations of their children and thus provide them with the best possible aids to development. This a truly global research project targeting the world of education. The presentation at the Samsung District during 2015 Milan Design Week immediately led to awards at various venues including, among the most important, the advertising festival in Cannes (with a Bronze Lion for the Promo and Activation category).

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2015 - Samsung and IED join forces

2015 - Samsung and IED join forces

Handing down to the present generations great artisan traditions, and discovering how to innovate them through the use of technologies − this is Samsung Maestros Academy @IED's mission. This study course is a training offering from IED Milan, to create a forum and pole of attraction for a variety of players (designers, artisans, and web sharing and communication professionals).
Thanks to Samsung Maestros Academy @IED, 12 fully comprehensive study grants were vehicled for people who wish to enhance their career prospects via contemporary artisanship projects capable of competitive interaction within the global market, while embodying the great values of 'Made in Italy'.

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2014 - Samsung Maestros Academy awarded at the Cannes advertising festival

2014 - Samsung Maestros Academy awarded at the Cannes advertising festival

No sooner had Samsung Maestros Academy been set up than the accolades started pouring in, having met with the favour of both the public at large and communication players, who also acknowledged the value of this initiative. Hence, at the prestigious advertising festival in Cannes, Samsung Maestros Academy won as many as three Lions: a Golden Lion in the PR category and two Bronze Lions in the Direct and Promo and Activation categories.

 

2014 - A NEW ENTRY: SAMSUNG SMART BIKE

2014 - A NEW ENTRY: SAMSUNG SMART BIKE

Maestro Giovanni Pelizzoli, an internationally renowned frame builder, teamed up with a young Samsung Maestros Academy student, Alice Biotti, to produce Samsung Smart Bike. This is the first bike ever to protect the cyclist by means of safety devices that can be controlled via a smartphone. This innovative frame combats the vibrations that are most harmful to the body. Four lasers indicate the presence of the cyclist to other drivers with integrated GPS systems. The lasers point to the routes that should urgently be turned into cycle lanes. This is Samsung Smart Bike − a perfect blending of the future and traditions, already well-received when presented at Milan Design Week 2014.

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2013 - STARTING OUT

2013 - STARTING OUT

Samsung Maestros Academy came about thanks to an analysis of this period in Italy's history. Young Italians find it very hard to find work. On the other hand, Italy also hosts artisans with their great traditions and cultural and economic values. These traditions and values are disappearing due to a lack of generational turnover. And yet they are something that the entire world of Made-in-Italy should treasure! This is why Samsung Maestros Academy came about, as an expression of the will to build bridges between, on the one hand, the marvellous potentials of the young and, on the other, the crafts skills of great maestros.